Ban co bao gio de y, chi can mot cua dap bong hay mot buc anh tap luyen cua Ronaldo, Messi hay Mbappe la lap tuc “lam mua lam gio” khap cac mat bao va mang xa hoi? Khong chi la nhung ngoi sao bong da, ho con la nhung “ong hoang truyen thong” thuc su. Tu nhung buoi tap muon, nhung buc anh gia dinh am cung, cho den nhung phat bieu “ganh team” gay tranh cai, tat ca deu tro thanh “mieng an” khong the thieu cua gioi truyen thong. Vay dieu gi da tao nen suc hut dac biet ay? Va tai sao chinh ba cai ten nay, chu khong phai ai khac, lai thong tri man hinh lon nho?

Hay cung ngoi lai, nhu mot buoi tam su ve cong nghe va bong da, de cung “moi” ve tam chiec “vuong mien” truyen thong nay nhe!

“Cristiano Ronaldo” – Thuong hieu ca nhan khong lo

Ronaldo khong chi la mot cau thu, anh con la mot “tap doan truyen thong” thu nho. Moi buoc di, moi trang phuc, moi dong trang thai tren Instagram cua CR7 deu duoc doanh nghiep, nha tai tro va nguoi ham mo “soi” tung chi tiet. Anh la bac thay trong viec kiem soat cau chuyen cua chinh minh.

Hình minh hoạ: Cakhiatv

Tu thuong hieu “CR7” giay dep, quan ao, cho toi nhung chien dich quang cao “trai tim” cho benh vien, Ronaldo luon biet cach tao ra nhung “tin toc” co van de. Mot buc anh “an chung” tren Instagram cua anh co the thu hut hang chuc trieu luot tuong tac, nhieu hon ca dan so cua mot quoc gia nho. Khong co gi la lac khi noi rang, Ronaldo la “ong hoang” cua viec bien ban than thanh mot noi dung (content) hap dan.

“Lionel Messi” – Nha kien tao su im lang

Neu Ronaldo la “ngoi sao bung no” thi Messi la “dong song ngam”. Phong cach truyen thong cua Messi hoan toan trai nguoc: it noi, it dang bai, nhung moi lan xuat hien deu la “dinh cao”. Anh khong chay theo nhung tranh cai, khong gay “so” bang nhung phat ngon gay go. Thay vao do, Messi de cho trai bong va nhung chien tich len tieng.

Nhung hinh anh Messi ben chiec cup Vang The Gioi, Messi trong vong tay dong doi, Messi diu dang ben gia dinh – tat ca deu mang mot suc manh “cam xuc” vo cung lon. Anh la minh chung cho thay, khong can phai “om” truyen thong, ban van co the thong tri truyen thong bang tai nang va su chan thanh. Chinh su “nguoc chieu” nay da lam nen thuong hieu Messi, mot “vuong mien” truyen thong nhe nhang ma sau sac.

“Kylian Mbappe” – The he tuong lai cua “streaming” bong da

Mbappe la dai dien cho mot the he hoan toan moi: the he cua toc do, cua “meme” va cua su truc tiep (real-time). Anh khong chi la cau thu, anh la mot “nha sang tao noi dung” tren TikTok, Instagram va ca YouTube. Nhung man an mung “kieu moi”, nhung clip “blooper” vui nhon, nhung cuoc “chat” troll ban be – Mbappe mang hoi tho cua Internet vao san co.

Anh la nguoi “thong tri” bang su gan gui va tinh giai tri. Trong khi Ronaldo la “xa xi” va Messi la “huyen bi” thi Mbappe la “ban be cua moi nha”. Moi du an cua anh, tu viec ra mat game cho den nhung hop dong quang cao “doc la”, deu duoc gioi tre don nhan nhu mot “trend” moi. Mbappe chinh la minh chung cho thay, trong thoi dai so, “content is king” va anh la ong vua khong tranh cai cua the he moi.

Tam chiec vuong mien – Ai se ke lai?

Su thong tri cua ba ngoi sao nay khong chi don thuan la thanh tich. No la su ket hop tinh te giua ca nhan, chien luoc va thoi dai. Ronaldo thong tri bang “thuong hieu”, Messi bang “cam xuc”, va Mbappe bang “su ket noi”. Ho la ba “pillar” (tru cot) chong do cho toan bo nen cong nghiep truyen thong bong da hien dai.

Va chinh vi the, bat ky tin tuc nao ve ho cung tro thanh “vang” cho cac trang tin. Tu nhung buoi tap cua Ronaldo, nhung chuyen du lich cua Messi, cho den nhung bua an cua Mbappe, tat ca deu duoc “săn đón”. Neu ban la mot fan “cuong” va muon cap nhat moi dien bien nong hoi nhat, thi viec tim mot dia chi xem bong da truc tiep chat luong la vo cung quan trong. Mot goi y nho cho ban la Cakhiatv, noi ban co the vua theo doi nhung “ong hoang” nay thie dau, vua “check” ngay nhung tin tuc “so” nhat tu truyen thong.

Trong mot the gioi ma moi clip 30 giay cung co the tro thanh “xu the” (trend), thi viec nam bat thong tin ve ba ngoi sao nay khong khac gi “bat mach” duoc dong chay cua ca nen cong nghiep giai tri. Ban co the thay, ho khong chi thong tri bang chan, ma con thong tri bang ca “cai dau” va “trai tim” nua.

Loi ket

Ronaldo, Messi, Mbappe – ba the he, ba phong cach, nhung cung mot “ngoi vuong” tren cac mat bao. Ho la nhung “content king” thuc su, la “nguon song” cho gioi truyen thong. Va du ban la fan cua ai, cung khong the phu nhan rang, chinh ho da lam cho bong da va truyen thong tro nen hap dan, soi dong va “dang tien” hon bao gio het.

Vay con ban, ai la “ong hoang truyen thong” trong long ban? Va ban thuong “check” tin tuc ve ho o dau? Hay vao bóng đá trực tiếp cakhiatv de cung “tan chuyen” va theo doi nhung buoc di tiep theo cua nhung huyen thoai nay nhe! 🙂